One (and Only One) Goal

There is only one Goal, no matter what the company—to become an ever-flourishing organization, in the infinite game of business.

That assertion came from Jonah, a business novel character modeled in the author’s (Dr. Eliyahu M. Goldratt’s) image, in his business bestseller, “The Goal: A process of ongoing improvement”.

Over decades, the one Goal statement: To “make more money now as well as in the future.” evolved to “become an ever-flourishing company.”

That happened because Dr. Goldratt came to realize that there was more to business success than making money.  He acknowledged that “stability”, much akin to “viability”, was essential, too.  McKinsey consultants, Scott Keller and Colin Price, co-authors of “Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage” reached a similar conclusion, adding Organizational Health—i.e. the ability to align, execute, and renew to the high-priority business leadership agenda.

The One Goal of Vision21’s Universal Strategic Framework (USF): “To become an ever-flourishing company—by compounding purposeful value, creation and capture, in concert (virtuous cycle) with burgeoning organizational health.” subsumes and elevates Dr Goldratt’s intent.

This reckoning is neither new nor closely held as Peter Drucker acknowledged long ago (~1973):

More recently, Simon Sinek, came to essentially the same conclusion(s) in his book The Infinite Game—i.e. that the continuing (persistent) pursuit of a business’ just cause requires business leadership to possess an infinite mindset.