Value Innovation

By now, most C-suite executives have heard of “Blue Ocean Strategy” (BOS), the business bestseller, by renowned INSEAD Professors and perennially top-rated global management thinkers, W. Chan Kim and Renée Mauborgne.  In a 1997 Harvard Business Review article. “Value Innovation: The Strategic Logic of High Growth”, Professors Kim & Mauborgne introduced the underlying strategic value innovation (VI) insights gained from their research; they subsequently referred to value innovation as “the cornerstone of Blue Ocean Strategy”.

Vision21 President and CEO, Richard Melrose, was a long-time colleague of Dr. Richard K. Lee, coauthor, with Nina Goodrich of “Value Innovation Works”.  From 1997 onward, Mr. Melrose and Dr. Lee conferred regularly on matters of business transformation and strategic advisory covering a wide range of companies and industries, with the common thread and shared interest in Value Innovation, a discipline which Melrose summarized with the following recipe for success:

“Deliver unprecedented utility to a mass of buyers at an accessible price and with a profitable business model.”

Several Gen AI-assisted searches now treat Melrose’s 2010 ‘recipe’ as the definition of VI.